M.A Advertising and Brand Communication is a Post-Graduate Mass Communication course. The Advertising & Marketing Management course focuses on the key relationship between enterprises and customers, assisting in the development of a deeper grasp of how to create more convincing communications.
This program that explores and assesses contemporary developments within marketing and marketing communications. The main aim of this course is to develop a holistic understanding of the fundamentals of advertising and marketing and covers all the core subjects of the field such as International Strategic Management, Public Relation, Consumer Behaviour, Product and Brand Management, Media Design and Production, Industrial Marketing, Advertising Planning and Strategy, Digital Marketing etc.
M.A Advertising and Brand Communication Highlights
Course Name |
M.A Advertising and Brand Communication |
Examination Type |
Semester System |
Course Level |
P.G Diploma 1 Year M.A 2 Years |
Eligibility |
Varies with Course |
Admission Process |
Counseling after qualification of relevant entrance examination |
Top Recruiters |
Indian Express, Max New York Life, NDTV Network, Hindustan Times Group of Publication, AIR, BBC, India Today Group, CNBC, etc |
Top Career Scopes |
Advertising Media Planners, PR Executive, Content Developers, Marketing and Advertising Communication Specialist, Public Relation Specialist, Media Relation Officer, etc |
Eligibility Criteria for M.A Advertising and Brand Communication
1. Some courses offered by the best institutes of public relations in India cover both advertising and PR fundamentals. You can join the best institutes and take a diploma or degree course covering both PR and advertising.
2. Candidates can identify their interests, you can take a specialization course.
3. To take a graduate course, you need to pass 12th in any stream. For diploma courses, you can join any of the best PR or advertising institutes after the 10th.
4. Students should have completed their 10+2 in any discipline from a recognized board.
5. The minimum score in 10+2 should be 50% or above.
Admission Process
1. Colleges publish admission notices on their website from June when most Indian universities would have finished degree exams.
2. Candidate to apply for each college, as each college considers each mark the cut-off mark.
3. Some private colleges and deemed universities perform their counselling process by conducting their university-level entrance exams.
4. Some colleges require a minimum of 50% aggregate in the qualifying examination.
5. Candidates who qualify for the test are called for an interview before the final seat allotment.
6. Documents like mark sheets, photographs, signatures and transfer certificates must be scanned and uploaded online to the portal.
7. All documents must be in a specific format and size only to be accepted.
8. Various Entrance Exams such as CUCET, PAT, State University, Central University etc are conducted to enrol students for courses.
Career in M.A Advertising and Brand Communication
Most professional and managerial positions in advertising and public relations services require a bachelor’s degree, with broad liberal arts exposure. Experienced applicants who possess a master’s degree may fill research positions.
Public relations is cultivating a strong and positive relationship with customers, employees, media people, and corporate and social officials. The salary & perks and career progressions are very good in advertising & public relations. Even if someone has to start as low as Rs. 8,000 per month at the entry-level stage, s/he can draw a monthly salary of Rs. 30,000 per month.
Some of the career options in M.A Advertising and Brand Communication are can take any of the below-mentioned jobs:
PR manager
Copywriter
Social media marketer/ manager
Employee relationship manager
Production team member
Creative team member
Media or community relationship manager
Journalist
Copywriter
Publicist Advertiser
Marketing manager
Art director
Job Profile |
Average Salary Per Annum |
Advertising Media Planners |
3 - 4 lakhs |
PR Executive |
5 - 6 lakhs |
Content Developers |
2 - 3 lakhs |
Marketing and Advertising Communication Specialist |
5 - 6 lakhs |
Public Relation Specialist |
4 -5 lakhs |
Media Relation Officer |
2.5 - 4 lakhs |
Semester I |
Semester II |
Science of human communication |
Principles and practices of public relations |
Mass communication process |
Principles and practices of management |
Origin and growth of indian media |
Advertising management |
Media language structure, style and translation |
Communication for development |
Basic computer application |
Multimedia and desktop publishing |
Semester III |
Semester IV |
Advanced advertising and brand management |
Mass media, ethics and laws |
Tools and techniques of PR |
Media planning |
Consumer behaviour |
Specialized copywriting |
Introduction to marketing management |
Corporate and business communication |
Communication research |
Web advertising and e-PR |
Here are some frequently asked questions (FAQs) about pursuing an M.A. in Advertising and Marketing Management:
1. What is an M.A. in Advertising and Marketing Management?
Ans: An M.A. in Advertising and Marketing Management is a graduate program that combines the study of advertising strategies and marketing principles. It prepares students for leadership roles in the fields of marketing, advertising, and brand management.
2. What are the typical admission requirements for this program?
Ans: Admission requirements generally include a bachelor’s degree from an accredited institution, a minimum GPA (often around 3.0), letters of recommendation, a statement of purpose, and sometimes work experience in a related field. Some programs may also require GRE or GMAT scores.
3. Do I need a specific undergraduate degree to apply?
Ans: While a degree in marketing, advertising, business, or a related field is often preferred, many programs accept students with diverse academic backgrounds.
4. How long does it take to complete the program?
Ans: Most M.A. programs in Advertising and Marketing Management take one to two years to complete, depending on whether you study full-time or part-time.
5. What courses will I take?
Ans: Core courses typically include Marketing Management, Advertising Strategy, Consumer Behavior, Digital Marketing, Market Research, Brand Management, and Integrated Marketing Communications. Electives might cover topics like social media marketing, international marketing, and creative advertising.
6. Is a thesis required?
Ans: This depends on the program. Some programs require a thesis or capstone project, while others may offer a non-thesis option with additional coursework or a comprehensive exam.
7. What career opportunities are available after graduation?
Ans: Graduates can pursue roles such as Marketing Manager, Advertising Manager, Brand Manager, Digital Marketing Specialist, Market Research Analyst, Media Planner, and Public Relations Specialist.
8. Can this degree help me advance in my current career?
Ans: Yes, this degree can enhance your knowledge and skills, making you more competitive for advanced positions in marketing and advertising.
9. How much does the program cost?
Ans: The cost varies widely depending on the institution, country, and program format (online or on-campus). Tuition can range from $10,000 to $40,000 per year. It's important to check specific schools for accurate tuition rates.
10. Are there financial aid options available?
Ans: Many institutions offer scholarships, grants, and assistantships. Additionally, student loans and employer tuition reimbursement programs might be available.
11. Can I study this program online?
Ans: Yes, many universities offer online or hybrid versions of their M.A. in Advertising and Marketing Management programs, providing flexibility for working professionals.
12. What skills will I gain from this program?
Ans: You’ll gain skills in strategic thinking, market analysis, campaign development, digital marketing, consumer insights, brand management, and communication.
13. Is there an internship component?
Ans: Some programs include internships or practical experiences as part of the curriculum, allowing students to gain hands-on experience in the field.
14. How do I choose the right program for me?
Ans: Consider factors like program reputation, faculty expertise, curriculum, location, cost, format (online or in-person), and available resources such as career services and alumni networks.